
Eudon Choi |
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Korean born Eudon Choi moved to London to study at the Royal College of Art in Womenswear, following four successful years training in menswear in Seoul. Eudon’s prior experience enabled him to acquire an eye for impressive detail and an in-depth knowledge of creative and artistic tailoring techniques.
A year prior to graduation Eudon was invited to work as a senior designer for the brand All Saints, before progressing on to become senior designer at Twenty8Twelve. In 2009 Eudon began developing his own eponymous label, with his previous experience in mind. Eudon’s meticulously cut and exceptionally tailored garments have become staple elements and can be instantly recognised as his own.
2010 saw Eudon’s outstanding achievements recognised as he was selected as one of Vauxhall Fashion Scout’s Ones to Watch and also awarded with both the VFS Merit Award – which enabled him to stage his first solo catwalk show off schedule at London Fashion Week - and the BFC/Elle Talent Launch Pad, a support program co-ordinated by Elle and the British Fashion Council.