
A Child of the Jago |
Simon "Barnzley" Armitage and Joseph Corre have long been creating clothing for themselves out of end-of-line luxury fabrics like wool, cashmere and cotton. After many years of dressing up to impress each other, they decided to open a store in London’s East End, just walking distance from the tailors’ shops.
The ‘A Child of the Jago’ brand takes its name from the title of Arthur Morrison’s 1896 novel about poverty stricken kids in the slums of London’s East End. It is for this reason that the designers see their ‘child’ as “a child of the street; the destitute and illegitimate progeny of a hopelessly rundown environment.”
This upstart design duo relish in mixing the new and the antique, from their historical and literary references through to the fabrics they use to create each range. Corre and Armitage source left-over rolls of fabric, which can be decades old, from mills who cater for the likes of the Saville Row tailors and Chanel Couture. It is this practice which allows them to achieve their exclusive brand of authenticity, as well as upholding ethical and sustainable production values.
The most recent collection is derived from a play written by the pair, set in the Nineteenth Century London slums. The individual pieces are taken straight off the backs of the play’s characters. The rock and roll swagger of the collection makes A Child of the Jago a dark and challenging, but also a creative and witty addition to the Hervia Bazaar store collections.